top of page
Zakelijke bijeenkomst


We deliver integrated public policy advocacy services, combining public affairs, corporate communication and political engagement. We develop public affairs campaigns and public diplomacy activities, reaching out to decision-makers with the aid of key opinion leaders and third-party advocates. But before we do all this, we properly analyse your needs.

Analyse, strategize & organise

Whereas public relations involves the relationship between an organisation and its audience in general terms, public affairs focuses specifically on relationships with public policy actors, such as governmental agencies and policy departments.

Starting with the client’s business strategy, the public affairs strategy is designed to secure the licence to operate and support business development.

The development of an EU guideline today can have an enormous impact on your business in a few years. Furthermore, the lack of EU harmonisation can create a situation of regulatory uncertainty or local scrutiny by regulators. Knowing these risks will help you make the right decisions.

We help you to create a public policy SWOT analysis, develop a public policy strategy, and plan public policy engagement accordingly. We set up parallel work flows that will produce the best results.

We assess your stakeholder landscape and identify your ‘friends and foes’. Additionally, we help you reach out to relevant stakeholders. We analyse, strategize and organise your stakeholder engagement in order to help you establish meaningful partnerships.


‘By failing to prepare, you are preparing to fail. An ounce of prevention is worth a pound of cure.’
― Benjamin Franklin


  • Public Affairs Strategy

  • Regulatory Risk Scan

  • Strategic Public Policy Planning

  • Stakeholder Management

  • Public Affairs Interim Management

Insights & actions
Special regulatory services

We provide clients with the insights they need to shape policy vis-à-vis political decision-makers. This helps to resolve any misunderstandings that may arise, and in a timely matter.

In circumstances where a crisis or issue is caused by a political or policy matter, we provide responsive support and advice.

A good corporate narrative helps to focus and support business development. Reputation management is a basic requirement for a successful business.

We help to enhance your corporate narrative and in times of crisis, we draft key messages and Q&As. Furthermore, we provide media training. Why? ‘It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.’ Warren Buffett


Sometimes it can be helpful to have someone with local knowledge on your side to ensure everything  runs smoothly. We know our way around and are here to help. Forming quality contacts at the right level will help mitigate risks. Although arguments with friends rarely lead to irreversible damage, a disagreement with an unknown entity does not mean that people will be averse to taking harsh decisions.


‘If you lose money for the firm I will be understanding. If you lose reputation I will be ruthless.’

― Warren Buffet

  • Monitoring & issue alerts

  • Political Intelligence

  • Crisis and issues management

  • Corporate Communications & Reputation Management

  • Media Training

  • Government Relations


New dynamics, caused by new technology, raise a number of questions for national and EU policy-makers and regulators. The first one is ‘to regulate, or not to regulate’, followed by ‘how to regulate’? With legal understanding, we choose the non-litigation road to protect your business and help it grow. We help you understand, connect and engage with governments, the wider public sector and the media. Regulatory education instead of litigation.

We are skilled at the art of public engagement. Your most powerful ally is public opinion. We use third-party advocacy to ensure you get  your message across.

  • Non-litigation actions to meet regulatory challenges

  • Regulatory Public Diplomacy

  • Legal framing

Digital public affairs

Public Policy Agency founder Jan Puts created the platform aiming to share information on Digital Public Affairs and improve familiarity with an knowledge of Digital Public Affairs.


Digital Public Affairs does not mean doing the same things you do offline, only transferred to the digital world. Public Policy Agency can do a scan on your organization’s opportunities for digital public affairs. In addition we also offer a maturity and readiness scan on how digital public affairs is organized and optimized for your organization.

Online does not mean doing the same things you do offline, only on a different platform. Online is a different dimension where different rules of engagement apply. Do you know which social media platforms you should use to reach Dutch MPs? We do.

Furthermore, e-government services and online market consultations create different dynamics when it comes to policy and decision-making. We help you take this dimension into account. Click here for more information on digital public affairs.

  • Digital Public Affairs

  • Online strategy, tactics & actions

bottom of page